7 Things you must know before hiring a copywriter for your business:

Hiring a copywriter?

Believe me, I know how confusing this process could be!

But this process can be made easier if we know essential things about copywriters and their skills.

Knowing these 7 essential things before hiring a copywriter are proved pivotal in the process.

So, let us begin…

1) Copywriters don’t really have an ‘Industry Standard Pricing’

Reason: Different people have different processes to understand and price your project.

And depending on their experience, they might charge on different bases like- word count, the number of hours, the type of project, the efforts put in or even the incentive.

And in no way does this mean that you would judge the ability of the writer based on the payment method.

2) They may not offer every project for the same rate

Reason: Every project and every format takes a unique skill set and unique approach.

In that case, most copywriters won’t charge the same price for every project, or even every client.

3) Not every master in English literature will give you the best copy

Reason: English is just a language, and a medium to communicate your product, value and core message.

Sure, being good at a language is important. But the key to the most profitable copy lies in the way it is crafted.

And that takes more than just being master at a language.

4) A copywriter is no magician who could craft a copy in a matter of moments

Reason: Honestly, at times, this is really possible. But most times, it takes a long time even to give you one title or even a subject line.

Because the process is extensive and involves a lot of research, brainstorming, designing mechanism and then, finally crafting the copy.

5) Every copy is written to make sales