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Do you have a refined brand voice?
A refined brand voice is not found, it is crafted. Read more to know about brand voices.
If you have been around on the internet recently, you must have heard a lot about having Brand Voice.
And I am sure, it must have swirled your mind too. If you have never heard about brand voice and it confused you- Don’t worry, it is normal.
You see, all of us judge brands (or any person, for that matter).
- We try to understand its integrity and morals.
- We try to figure its authenticity.
- We judge how well is it presented.
- We even try to resonate with it.
This curiosity helps us dig deeper into a brand’s identity and connect with it.
The gap between your curiosity and connection with any brand is bridged by the brand voice.
What Is Brand Voice?
Your brand voice is your unique way to communicate your ideas, aspirations, promise and products. It strengthens your brand presence with consistency, authenticity, human touch and clear narration.