Do you have a refined brand voice?

A refined brand voice is not found, it is crafted. Read more to know about brand voices.

If you have been around on the internet recently, you must have heard a lot about having Brand Voice.

And I am sure, it must have swirled your mind too. If you have never heard about brand voice and it confused you- Don’t worry, it is normal.

You see, all of us judge brands (or any person, for that matter).

• We try to understand its integrity and morals.
• We try to figure its authenticity.
• We judge how well is it presented.
• We even try to resonate with it.

This curiosity helps us dig deeper into a brand’s identity and connect with it.

The gap between your curiosity and connection with any brand is bridged by the brand voice.

What Is Brand Voice?

Your brand voice is your unique way to communicate your ideas, aspirations, promise and products. It strengthens your brand presence with consistency, authenticity, human touch and clear narration.

Let us understand with a simple example:

Has anyone ever caught your attention by the way they talk, smile, behave and present themselves? If yes, then you just got hooked by their brand voice.

We all have such unmatched characteristics that make us stand out. And that is our brand voice.

Our brand voice is identified -

• By how we present it.
• By the kind of language we use.
• By how we choose to communicate.
• By how our audience receives our brand.

How Can We Have A Unique Brand Voice?

That unique brand voice is not unexpectedly found like a penny on the way. It is crafted with care and creativity. By aligning with the core of your values, mission and vision.

The way to craft a unique brand voice is clamorous and cluttered. Let alone your audience, sometimes, finding an exclusive brand voice can be challenging even for brand owners and brand managers.