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How to write an Awesome About Us Page for your website

Copywriter Amy
7 min readJan 2, 2022

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Contrary to how it is being treated by most businesses and entrepreneurs, your ‘About Us’ page is actually a digital asset. In fact, it can work as a shining star for you if added to your website.

Explore everything about your Awesome ‘about page’

  • Why do we need an ‘About Us’ page?
  • Why does your ‘About Us’ page have to be awesome?
  • What details should your ‘About Us’ page include?

Ideally, the second page of your website is your glorious ‘About Us’ page. However, you may even find it at the end. Either way, it is okay.

What is important is to have an ‘About Us’ page. Your ‘About Page’ should fit your website design navigation and web copy architecture.

Let’s discuss the first thing first: Why do you even need an ‘About Us’ page?

I know many entrepreneurs and business owners think that having an ‘About Page’ is 2002.

But whether it is 2002 or 2022, you need an ‘About Us page. In fact, if you know anything about today’s buyers, you would agree that in 2022, your ‘About Us’ page has to be more awesome than ever before!

Your ideal customers are looking for more than just your products or services. They like to dig into your values, vision and mission.

They try to find out ways to know you more. So as to decide if or not

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Copywriter Amy
Copywriter Amy

Written by Copywriter Amy

I’m a copywriting & content marketing expert sharing my insights on copywriting, content marketing, mindset & more. Also see- https://linktr.ee/copywriter_amy

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